Welcome to SWiSS eyeWear Group

We specialize in designing, producing and distributing high quality, affordable eyewear globally. This includes:

  • our own brand INVU
  • a portfolio of licensed brands
  • Private Label Services.
  • Safety Eyewear.

Established in 2013, Swiss Eyewear Group (International) AG is a privately held shareholding company with headquarters in Zurich, Switzerland. Our exclusive products are distributed in over 90 countries worldwide.

The Vision

of Swiss Eyewear Group

Be the Global Eyewear Company That Offers a Genuine Alternative in the International Market

By offering a true partnership and integrity in everything we do for retailers, distribution partners, suppliers, employees and investment partners, and by offering unique brands and quality products to our Business Partners and end customers.



INVU Sunglasses Brand Picture

INVUTM ultra polarized by Swiss Eyewear Group gives consumers the ultimate visual experience by offering exceptional lens performance and beautiful sunglass designs at an affordable price.

Find out more: invueyewear.com

Rip Curl Sunglasses Brand Picture

The Rip Curl Sunglass Collection features ultra polarized lenses from Swiss Eyewear Group; manufactured from the highest quality materials. An exceptional, yet affordable product for an active lifestyle.

Find out more: ripcurl.com

Smarty Sunglasses Brand Picture

SMARTY, the traditional Swiss brand offers a variety of contemporary as well as the latest fashion styles at popular price points for price sensitive retail distribution.

Find out more: smartysunglasses.com

Want to showcase your own brand of eyewear? Have an upcoming marketing event?

We develop and produce tailor-made Private Label eyewear collections for customers worldwide. This can range from one model as a client incentive or gift to extensive eyewear collections.

New models are designed based on individual customer needs such as target group, price and margin requirements. In addition, marketing material can be designed and produced to support sell through. Current clients include optical chains, high-end department stores and sports retailers.

Frequently asked questions about customized eyewear

Contact us today to get started on your project!
Your brand
Protective Eyewear

Protective Eyewear by Swiss Eyewear Group offers the ultimate protection for professionals who are looking for reliable and high quality safety glasses. Our B2B customer base incudes hospitals, first responders, government organizations, public transportation companies, retail chains and charity organizations.

For more information, please contact: protection@swisseg.com

Contact Details

Swiss Eyewear Group (International) AG
Freilagerstrasse 39
8047 Zürich

t +41 (0)44 533 58 70

Swiss Eyewear Group Italia S.r.L.
Via Piave 11
21051 Arcisate (Varese)

t +39 0332 1646855

Swiss Eyewear Group Switzerland
Freilagerstrasse 39
8047 Zürich

t +41 (0)44 533 48 71

Send us a message

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